What is Traditional Marketing?
Traditional Marketing :- Traditional marketing is an oldest form of promotion. Marketer use traditional form of marketing to create awareness among their target audience about their product and services. Traditional marketing plays an important role in reaching local audience.
Examples:- Billboards, Ads in newspapers, Pamphlet distribution etc.
 |
| Traditional Marketing |
Types of Traditional Marketing:-
Basically there are eight types of traditional marketing:-
a) Handouts:- Handouts are in printed form like pamphlets which are used to promote the business. It provide all the necessary details about the company and its products and services. These are distributed by the companies where footfalls are high.
b) Billboards:- Billboards contain images and text which conveys memorable message to the audiences .Attractive billboards makes it easier for the customers to recognize your brand and product. Billboards can usually be find at highways or major roads.
 |
| Direct Mail |
c) Direct mail:- Direct mail includes letters and postcards to be send to the address of the targeted audience. These can be send to the locality which is near to your business which create brand awareness in the minds of the consumers.
Many non profit organizations are using direct mail method as a marketing tool. Thus may create personal relations with the audience.
d) Event Marketing:- Through event marketing you can advertise your product in industry events like seminars, conferences etc. You can also showcase your product in fairs and festivals to gain local attention. You can also use banners as a promotion method.
 |
| Event Management |
e) Print Ads:- Print advertisement like newspapers and magazines can be used as a source of reaching to the targeted audience. If you want to create brand awareness among local community than showing advertisement in the newspaper can help the audience to learn more about your brand, product and service.
f) Broadcasting:- Radio and television are the another source of creating brand image among local or national audience. Hearing and watching broadcasts may create positive impact on customers about the brand and product.
 |
| Types of Advertising Media |
g) Cold Calling:- This type of market strategy is used by the companies selling products through phones. B2B and B2C companies are using this strategy to connect with the targeted audience. Cold calling helps in building personal connections and trust between company and targeted audience.
d) Product Placement:- In this type of marketing strategy company usually display its product in television shows, movies or another form of media.
What is Digital Marketing?
Digital Marketing:- It is also known as online marketing which is used for the promotion of the brand to connect with the targeted audience using internet and other form of digital marketing channels.
Digital marketing have many tools which are used to measure the effectiveness of the various campaigns.
 |
| Digital Marketing |
Types of Digital Marketing:-
1) Search Engine Optimization:- SEO is the technique of ranking website higher on the search engine result pages.
SEO includes :-
 |
| Search Engine Optimization |
- On page SEO
- Off page SEO
- Technical SEO
 |
| Pay per click |
3) Content Marketing:- Content marketing include creating valuable content such as blogs, articles, videos, infographic to attract the targeted audience.
 |
| Content Marketing |
5) Email Marketing:- Email marketing involves sending emails or messages to the targeted audience for informing them about the brand, product and services. It helps in building good customer relationships.
 |
| Email Marketing |
6) Affiliate Marketing:- It involves partnering with the affiliates in promoting business’ product and service in exchange of commission on sales. It generates revenue and brand image.
 |
| Affiliate Marketing |
7) E-commerce Marketing:- Ecommerce marketing is the platform which allows the business to start up and manage the online store. The platform has all necessary tools which are required for marketing and selling the products. It also allows the business to view store performance, manage inventory and run promotions.
 |
| E-commerce Marketing |
Difference between Traditional Marketing and Digital Marketing
Traditional Marketing
1) Traditional marketing utilizes traditional channels of promotions like newspapers, magazines, radio, Tv etc.
2) Traditional marketing is more costlier than digital marketing specially ads on Tv and popular print media. ROI is also less.
3) Traditional marketing provide limited connect with people. It is one way communication in which you convey your messages to the audience.
4) Changes or modifications in traditional marketing are very difficult. It may be time consuming and costly.
5) Measuring success of campaigns in traditional marketing is somewhere challenging and difficult because of limited data availability.
6) Traditional marketing have a local or regional reach making it suitable for targeting specific geographical area.
Digital Marketing
1) Digital marketing utilize online platform for promotion like search engine, email, social media , online ads etc.
2) Digital marketing is cost effective and ROI can easily be tracked with analytics tools.
3) Digital marketing provide real time interaction with the audience. Customers can respond through messages, feedbacks and comments.
4) In digital marketing campaign can be adjusted according to the real time data. A/B testing practice is very popular in digital marketing.
5) In digital marketing performance of a campaign can be measured easily in detail. Impressions, clicks and conversion can be measured easily.
6) Digital marketing allow global reach not only local but also nationally and internationally.
 |
| Difference between Traditional Marketing and Digital Marketing |
No comments:
Post a Comment